Selon IPSOS media CT & GOOGLE sur un échantillon de 1000 utilisateurs, l’enquête fait ressortir que :
Il faut donc tirer parti de ce phénomène et placer le mobile au centre de sa stratégie mobile.
La publicité sur mobile et la mise en oeuvre de campagnes plurimédia permettent de capter l’attention des consommateurs.
Il est donc important d’avoir un site web mobile associé à chaque gamme de produits afin de fournir la bonne information, au bon moment, au bon endroit.
Il faut donc permettre au consommateur de contacter directement l’entreprise depuis son smartphone et intégrer des invitations à l’action.
Avec mobeefox, vous glissez / déposez des boutons d’action sur le smartphone (appeler, partager, envoyer un mail, y aller, etc…). Le QR-code est généré automatiquement. Vous créez votre environnement mobile en quelques minutes, sans compétence technique.
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