« Il arrive que lorsque moi ou l’un de mes commerciaux approche un client sur le parc, nous recevions la réponse suivante « je n’ai besoin de rien, je regarde ».
“Comment être certain que ce client repartira avec toutes les informations que j’aurai aimé lui fournir ? Que puis je mettre en place pour que devant la voiture, il puisse rapidement informer ses amis sur son réseau social de ma promotion ? »
Pour répondre à ses questions, il faut prendre en compte l’évolution culturelle en matière de recherche d’information qui passe de plus en plus via l’internet mobile. De nouveaux concepts émergent : SOLOMO, ATAWAB, Génération mobile first (voir mon article à ce sujet). Notre client est donc devant le véhicule avec son smartphone en main, et souhaite en savoir plus sur cette voiture. La relation entre le client, son téléphone mobile et la voiture se fait via une technologie sans contact.
Le QR-code de dernière génération étant aujourd’hui le moins onéreux et le plus simple à mettre en œuvre. En flashant la voiture, le client accède aux informations importantes, les mémorise et les partage avec ses amis. Voici quelques recommandations en matière de communication via les QR-code et les smartphones :
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